New Product Idea Selection in the Fuzzy Front End of Innovation: A Fuzzy Best-Worst Method and Group Decision-Making Process

New product development (NPD) is essential to most business organizations create new values and protect existing for maintaining high profitability sustainability. However, the success of NPD projects deemed be difficult challenging owing organizational complexity, uncertain environment, time-critical innovation. Under smart manufacturing paradigm, an active research area establish effective measures through adoption systematic approaches so as facilitate idea management in fuzzy front end In this paper, domain selection focused on enhanced by means multi-criteria decision-making (MCDM) approach, which multiple criteria sub-criteria can considered process. Among a number MCDM approaches, set theory best-worst method (BWM) are integrated BWM study structure process under group The hierarchy also established consider perspectives finance, marketing, engineering, manufacturing, Overall speaking, contributes field overcoming problem, while incorporated into BWM.